Fresh Flavors

Flavors

Juices

Mango

Tropical paradise captured in every sip

Orange

Pure, invigorating, citrusy and packed with Vitamin C

Mixed Fruit

Vibrant assortment of ripe fruits. Irresistible sweetness and refreshing

Apple

Crisp blend of orchard, hand-picked apples

Our Story

The story of Frutyka started with a dream to disrupt the African fruit juice market. A dream that was the brainchild of Kishan Khetia, Sharad Khetia's (CEO) late brother. With Kishan's blessings, Sharad and his team brought Frutyka to life with a successful launch in Kenya, East Africa. The 'K' in Frutyka is a homage to the dreamer.

The unique Brand Identity design represents purity and nature through its typography and colours. With their ambition to disrupt and launch into the crowded supermarket shelves, they needed to be more than just another fruit juice brand. Frutyka’s unique packaging stands out on the shelves with its bright colours, vivid fruit visuals, and the design language extending to the bottle design. The colour palette is derived from fruit juices to bring consistency to the entire range of flavours. The current range includes Mango, Orange, Apple & Mixed Fruit with an opportunity to expand further in the future.

Shortly after launch, Frutyka went viral in the African market and already getting close to its top competitor.

Refreshing taste that feels like home.

Amina K.

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